Early in his career, Frédéric fell under the spell of Merveilleux cakes and has been paying tribute to this unique delicacy ever since. Frédéric was born in 1963, and lives with his family in the north of France. Enchanted by the world of cake making from the earliest age, Frédéric began an apprenticeship as a pastry chef at the age of 14. A determined character, Frédéric likes to point out that his know-how has been forged through his experiences of luck, failure, experiments and successes. Fortunately, pastry making has turned out to be the source of his personal and professional fulfilment. It began, in 1982, with a failure. Frédéric took over a shop with his brother where they worked with passion but found they had under-estimated the entrepreneurial constraints of the trade. Fired on by this setback, Frédéric nevertheless continued his activity, looking to combine pleasure, creativity and high standards. In 1985 he rethought the recipe for the Merveilleux cakes, making them lighter and in a number of different flavours. Success – this traditional pastry delicacy became a popular product! He also reworked brioche bread, making it available in a range of flavours. It proved another masterstroke with and these Cramiques selling – like hot cakes!
